
In February 2009, "Realtor" magazine published an article about the use of colors at a listing. The current rule of thumb: "Many salespeople and stagers say neutral beige or off-white walls are what sells listings."
Re-evaluate the above stated rule of thumb... Use warm colors, relaxing colors and fun colors to bring your home to life:
- White can make a room invisible, which precludes the buyer imagining themselves in the home
- Research shows color can influence a person's senses
- Color is a very personal choice, so use subtle colors to create a warming effect buyers want in a home (Zimmer)
- Coordinate with the room's use
- Paint for the season
- Use a directional approach
- Harmonize

